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Sunday 27 May 2018

How Itel Mobile Give Cashback Can Ease Your Pain.

  How Itel Mobile Give Cashback Can Ease Your Pain.

We are happy to announce a strategic tie up with Airtel for our “itel smartphones A 44, A44 Pro  & S42  consumers”.

This is the first time Airtel is doing an instant  cashback offer and we are the first brand to roll out this for our consumers.

As per  this offer, the consumer gets an instant  cash back of INR 1800 in the form of coupons in one go, this offer is valid for both the existing and new users of Airtel.
 
Consumer Offer
 
With every purchase of the itel Smart Phone A44, A44 Pro  & S42 smartphone, Itel customers will be entitled to get a cashback of Rs.1800 over a period of 36 months. 
 
When a customer inserts an Airtel sim in an MPS eligible handset, within 48 hours, he gets credit of coupons worth Rs. 1800 in his My airtel app (36 coupons of 50rs each).

Customer can use these coupons against recharges of 199 (effective cost of recharge will become 149). Only 1 coupon can be used per recharge. When the customer chooses the 199 recharge from app, the discount coupon applies automatically and customer has to pay only 149.

The coupon balance keeps getting updated in the myairtel app with each recharge. Customer can view the details of availed and balance coupons at any time from the app

The handset imei will get blacklisted once the coupons are provisioned. If the sim (on which benefit is provisioned) is removed from the device and a new sim is inserted, the benefits will not be credited again

For the customer to be able to avail the coupons, the sim has to be used in the same MPS handset for first 18 months. Post 18 months, customer is free to change the device as long as he retains the number and fulfills other conditions

Customer needs to be an active subscriber of Airtel ie. he needs to do a recharge within 30 days of expiry of last recharge.
 
Offer Details & Conditions:

·         Offer is only applicable on iTel A44, A44 pro and S42 purchased on or after 18th May,18
·         Offer is applicable for Airtel Prepaid customers in India only
·         Offer is applicable only on Airtel Prepaid recharge of Rs 199 done through My Airtel App.
·         Offer is applicable only for recharges done on the Primary number on the MyAirtel App. Recharges done for any added account will not be eligible to avail this Offer.
·         The Cashback will be provided in the form of 36 discount Coupons worth Rs 50 each adding up to total amount worth Rs1800. When customer registers on the myAirtel app on an offer eligible handset, the coupons get credited in the MyAirtel app of the primary number within 24 hours
·         The discount coupons would be available for redemption on subsequent recharges of Unlimited pack of Rs 199 on My Airtel App only. When customer chooses 199 recharge from the app, the discount coupon applies automatically.
·         Customer can use only one discount coupon for one recharge. Multiple discount coupons for single recharge are not allowed
·         Discount Coupons cannot be redeemed on any other platform than My Airtel App
·         Discount Coupons are non-transferable i.e., the Discount Coupons will be applicable only on recharge for same number on which the offer was credited
·         Offer can be availed only once on an eligible handset.
·         Offer can be availed only once on a Mobile number. If a primary number that has claimed the offer is removed from the initial handset and inserted in another eligible handset, the offer will not be credited again
·         Coupons will become invalid if the customer stops being an active Airtel prepaid customer
·         This Coupons are valid till 31 Dec 2020.
·         The end date for the offer will be communicated 15 days in advance.
 
Itel & Airtel reserve  the rights to extend/cancel/discontinue/suspend or prematurely withdraw the offer at any time during its validity as may be required in view of business exigencies and /or changes by TRAI, DOT and/or statutory changes without any notice.
 
Transsion India will support this offer with the following Marketing Interventions on a market by market basis:
 
Marketing Support- Integrated communication across multiple touch points:

1.      Media and PR- to start  on 18th May.
a.      Extensive media and PR at PAN India and Regional Level
2.      Soft POSM
a.      Offer Stickers -Under dispatch and will reach the markets by 22nd May


3.      BTL
a.      Integration and Information dissemination through dealer meets planned for May onwards

Airtel will support this offer with the following Marketing Interventions on a market by market basis:
 
SMS Blast to existing customer base

Banner at  Airtel WebsiteAlready there



EDM – for base  Social Media Post.


There will be other initiatives that airtel will take. Will keep you all informed.

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